The fear of investing in paid media (Google Adwords and Facebook Ads) and of not getting a result in the short term is common. Thus, to invest without fear we consider it necessary to guarantee some practices in the creation of sponsored link campaigns, that is, to manage your ads.
Clear definition of objectives
Achieving goals without dividing campaigns by goal is not enough. You need to generate specific ads that target each goal that your business hopes to achieve.
It makes no sense, for example, to create just one campaign to achieve generation of leads, selling a particular product and engaging with its content at the same time. This will not work, due to several factors, including the differentiated budget needed for each campaign.
Each company objective requires different characteristics for the ad. In general, education videos and the use of services and products generate results and help with the purchase decision process.
Increased investment in a controlled and progressive way
Before confirming that the investment is being efficient and adding more money in a campaign to produce more results, we adopted the recommended method to start with a campaign with a very low investment and then assess whether the performance index is as planned .
Stipulate a maximum cost spent per lead, for example, is a smart strategy. Checking the preview of the money being spent is also important to avoid unforeseen events.
ROI reporting for monthly campaigns
We identify the campaigns, objectives, expenses and results to check if it is within the expected and how much was generated in sales. With the help of Marketing BI, we clearly verify the cycle of each acquisition channel.
We deliver reports with these results monthly so that it is possible to analyze performance, calculate ROI and define performance objectives and adjustments for the future.
Our Google Ad Certifications
O Google Ads is Google’s main advertising service and more than 100 billion searches per month are performed on this search engine. Like all this visibility, today's companies, in general, cannot fail to be found in searches where keywords are requested related to their service or product.
Because it is such a relevant network for digital marketing strategies, we always try to have as much training as possible in managing Google Ads campaigns. Having this knowledge positions us as Google Partner, where Google shows that specific partners have passed Google Ads certification exams and have the most recent product knowledge. In other words, we are worthy. Below are our certifications in each specific area: Search Network, Display Network, Video Ads or Youtube Ads, Results Measurement Certification and App Ads Certification. In addition to these we have the certifications of the Google Analytics, Search Ads 360, Display and Video 360, Monetization on Youtube, Google My Business Certification and Fundamental and Advanced Certifications for Waze Ads. Click on each Badge to see the certificate:
We can help you create and optimize ads that appear on Google Search. They can also advise on budget planning and keyword strategy.
We can help you create interesting visual ads to reach potential customers on more than two million websites and 650.000 applications.
We implement and optimize your video ad campaigns on YouTube.
We’ll help you get your products on Google Search, set up your inventory in Merchant Center and create Google Shopping campaigns.
Google Partner badge (Google Partners
With the badge we highlight our knowledge about Google Ads products. We learned advanced concepts about creating, managing, evaluating and optimizing Google Ads products.
If you want to know more about what Google Ads is, Google Ads or how to advertise on Google Ads, click here.
Other certifications in Ads
Microsoft Advertisign Certified Professional
In addition to Google, we are also qualified in Microsoft Advertising, which is the online advertising platform of the second largest search engine, the Microsoft Search Network, a search engine from Microsoft that includes bing and partner sites, with 135 million searches per month only in Brazil. Ads made in Microsoft Ads may appear at the top or to the right of Bing, Yahoo and MSN search results.
Twitter Video Badge
Content is king. Especially with the video, which on Twitter is growing exponentially. THE Twitter Video Badge is the certification dedicated to teaching good practices to increase your reach on Twitter with videos. We are able to create Promoted Video campaigns, taking the timeline with a First View campaign, in addition to streaming video ad campaigns.
Was it clear in the explanations?
I believe that you are now convinced that we are ad specialists. So don't waste time, contact us right now to talk about improving your company's online advertising strategies. Click here, register and as soon as possible, a specialist will contact you.